Election polling: latest evidence and sources
Latest verified primary publication
YouGov reports Reform UK at 23%.
Fieldwork ran 2 Aug 2026–3 Aug 2026 among 2,300 GB adults. This is one poll publication, not a polling average.
Published 3 Aug 2026 · Great Britain · Online panel.
Published headline result
Party shares in the latest verified publication
What changed?
One current publication; no trend is inferred
The latest accepted publication places Reform UK at 23%. public-data.org does not compare this with a differently designed poll or claim a movement from one observation.
Evidence method
public-data.org does not scrape Wikipedia or calculate an unweighted average. It displays each accepted British Polling Council member publication separately with its direct source, fieldwork, sample and method.
Electoral compliance: Under Section 66A of the Representation of the People Act 1983, it is a criminal offence to publish any exit poll or forecast of how people have voted on a parliamentary election day before the close of polls (10:00 PM). public-data.org does not publish exit polls or voting estimates on polling days before the close of polls.
Why it matters
Voting-intention polls are snapshots of stated preference and can show the shape of public opinion at the time of fieldwork. They do not directly forecast seats, turnout or the eventual election result.
Explain this number
Definition
Now, thinking specifically about your own constituency, if there were a general election held tomorrow and these were the parties standing, which party would you vote for?. The displayed headline uses this method: Headline voting intention from constituency vote projected by YouGov's MRP model. Read the pollster's methodology.
Unit and geography
Published party share (%) · Great Britain
How to interpret it
Party shares describe this publication only. Differences of a few percentage points may fall within the poll's stated uncertainty and should not be treated as a durable trend.
Important caveat
YouGov states a 9 in 10 chance that true party support lies within four points of the estimate and a 2 in 3 chance that it lies within two points.
Source and date
Open YouGov publication · Published 3 Aug 2026 · fieldwork 2 Aug 2026–3 Aug 2026
Evidence register
Verified primary poll publications
Pollster
YouGov
- Commissioner
- The Times and Sky News
- Sample
- 2,300
- Fieldwork
- 2 Aug 2026–3 Aug 2026